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Do you know what super-successful coaches and small business owners both have in common?
It’s not experience and it’s not extraordinary skills. It’s not even a powerful drive.
Now all of these things can definitely help your business grow however they’re not a prerequisite for success.
No one is born with experience or skills, and plenty of successful people lack drive!
The one thing that does make a difference, though, is their “why.”
So why did you decide to become a coach? Why do you spend too many hours in front of your computer every week? Why do you stay up too late and get up too early, just so you can work on growing your business?
The “why” is what ultimately drives us all to success but it’s different for everyone. Your why is not the same as my why, and my why is not the same as my next door neighbours why. It’s a deeply personal choice that can have great meaning…or not.
A survivor of domestic abuse might happily spend 60 or 70 hours each and every week mentoring other victims of abuse, or counselling couples on how to break the cycle. Their big why is a strong desire to prevent other women from suffering in the same way they did.
A mother of small children may be saddened and feel distraught at the thought of sending her kids to nursery just so she can go to work to (barely) pay for it. Her big why will be similar to mine… it is a drive to spend as much time with her kids as she can, while still supporting her family.
A young, fresh boy out of school might resist taking the same path his parents took, working for a corporation for 40 years, only to retire and find themselves with barely enough to live on. Instead, he dreams of having the income (and the time) to see the world while she’s still young enough to enjoy it.
So what’s your big “why”? It might be the freedom to travel, the option to spend time with your family, the flexibility or even to earn enough money to support a charity that’s close to your heart.
Whatever it is, your “why” is the driving force behind every action you take. When you’re deciding whether or not to take on a new client, ask yourself if it’s aligned with your “why.” When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why. Thinking of branching out into a new business venture? Make sure it’s in alignment with your big why, and success is suddenly much more attainable which is why I do what I do today.
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